Managers are responsible for making sense of complex questions

That is their job.

But those complex challenges can be difficult to navigate, and a true leader always wants to capture the insights and opinions from team members. 

And that is a smart move -  under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them. The effect is called wisdom of crowds and you can learn more about it it in HBR article.

You may have heard about the wisdom of crowds, but how can you unlock this asset in your team?

How to create an environment in which the diverse opinions can be gathered without too much hassle?  

The idea is simple: large groups of people are smarter than an elite few, no matter how brilliant — better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

But the crowd is far from infallible. One of the most important requirements for a good crowd judgement is that people’s decisions are independent of one another. Otherwise they tend to decide by authority, also known as “groupthinking”. 

A key to overcoming this challenge is the team leaders’ ability to create an environment in which the diverse opinions can be gathered without the influence of other team members. 

Here are some ingredients you need to make sure you have in order

  1. Team members need to have an awareness of the problem you are trying to solve.
  2. Ideas and guesses need to be developed independently - each person must share their thoughts without the knowledge of other people’s perspectives.
  3. It is very important to have a diversity of opinions in the room, include both experts and those who may just passing interest in the challenge.
  4. You need a way of collecting and categorizing the ideas to both discuss and then ultimately vote on which the group thinks has the highest probability of success.

That is exactly why we are building TeamTwist - it helps you to run your meetings in one uninterrupted workflow and make better decisions together with your team!

Who we are?


We are a Protoron 24 batch startup on a mission to change ideation and meeting culture!

Indrek Maripuu, Chief Crazy Brainstormer, co-founder.
For the past 19 years I’ve been helping teams define situations (as well as products and services) that need solutions and come up with, develop, analyze and ‘sell’ new ideas.  As facilitator I have run business creativity and business model innovation workshops in international companies (ABB, Kuehne+Nagel. Fortum, Nordea, Swedbank, RIMI etc), Estonian public sector organisations (Bank of Estonia, Enterprise Estonia, several Ministries etc) as well as Estonian universities and schools. People from more than 30 countries have participated my workshops.

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