Technology can make brainstorming more effective
To grow, teams have to come up with novel ideas.
At the team level, it
results from the synergy between participants, which allows the team to
produce something greater than the sum of its parts. To achieve this, a traditional brainstorming has been used for several decades. But this is not good enough. In fact, a great deal of evidence indicates that brainstorming actually harms creative processes.
The good news is that technology can make brainstorming more effective,
by replacing physical and oral sessions with virtual and written ones.
Comparing the performance of matched groups on physical and virtual sessions, studies indicate that the latter generate
more high quality ideas and have a higher average of creative ideas per
person, as well as resulting in higher levels of satisfaction with the
ideas. As shown in meta-analyses,
virtual brainstorming enhances creative performance – almost 70% of participants can be expected to perform better
in virtual than
traditional
brainstorming sessions.
Why? There are three reasons - virtual brainstorming:
Why? There are three reasons - virtual brainstorming:
- eliminates unneccesary talk (aka production blocking),
- enables feelings of anonymity - ideas cannot be attributed to a specific person,
- increases the diversity of ideas.
Read more at Harvard Business Review or learn how TeamTwist can help your team.